标签：Singapore 46 people young machine 外研 2022 stunt 课标

进入查看：2022-2023学年英语周报高一课标外研第46期答案汇总

　Coca-Cola has created an attention-grabbing publicity stunt (噱头) in Singapore — a machine which gives out free cans of Coke in return for hugs. The strange idea is part of the company’s Open Happiness campaign designed to target young people in a gesture-based marketing stunt being tested out in Singapore.

  Students at the National University of Singapore were surprised to find that the soft drink giant had put the machine on campus overnight. But instead of its brand’s logo, the words "Hug Me" are signed on the machine. Instead of paying money, customers have to squeeze the sides of the drink machine to receive a free can of Coke.

  Public displays of feelings are uncommon and have long been discouraged in Singapore, but are on the rise amongst young people. The move is part of a campaign created by advertising firm Ogilvy & Mather intended to position the brand as a non-threatening supporter to showing youth. 

标签：Singapore,46,people,young,machine,外研,2022,stunt,课标
来源： https://www.cnblogs.com/gaokaos/p/16074828.html

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